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Terms of Service

Juice Factory AI Inference Platform

Last updated: January 21, 2026

1. Acceptance of Terms

By accessing or using the Juice Factory AI inference platform (the "Service"), you agree to be bound by these Terms of Service (the "Terms"). If you do not agree, do not use the Service.

If you are using the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "Customer", "you", and "your" refer to that entity.

2. Definitions

  • "Juice Factory", "we", "us", "our" means Juice Factory AB, Stockholm, Sweden.
  • "API" means our application programming interfaces, endpoints, keys, and related tooling.
  • "API Content" means Customer-provided prompts, inputs, files, and the resulting completions/outputs processed through the API.
  • "Documentation" means our developer portal materials, docs, guides, and policies.
  • "Credits" means prepaid usage credits used to pay for the Service.
  • "DPA" means our Data Processing Agreement where we act as a processor for Customer's personal data within API Content.

3. Description of the Service

Juice Factory provides AI inference services, including:

  • Access to AI models via API
  • Token-based usage billing
  • Developer portal and documentation
  • Usage analytics, reliability and security monitoring

We may add, modify, or discontinue features from time to time.

4. Eligibility and Intended Use

The Service is intended for business and professional use. If you are a consumer, you may have additional mandatory rights under applicable consumer laws. Nothing in these Terms limits such mandatory rights.

5. Account Registration and Security

You must create an account and provide accurate information. You are responsible for:

  • Maintaining the confidentiality and security of your credentials and API keys
  • All activity under your account and keys
  • Promptly notifying us of suspected unauthorized access or key compromise

You must not share or resell API keys or access to the Service except as expressly authorized in writing by Juice Factory.

6. Acceptable Use

You agree not to use the Service to:

  • Generate or facilitate illegal, harmful, or malicious content or activities
  • Violate applicable laws or regulations (including data protection and export/sanctions laws)
  • Infringe intellectual property, privacy, or other rights of third parties
  • Attempt to bypass rate limits, security controls, or usage restrictions
  • Interfere with or disrupt the Service, including by excessive or abusive traffic
  • Reverse engineer, extract, or attempt to derive underlying model weights or system details except to the extent prohibited by law

We may publish or reference an Acceptable Use Policy ("AUP") and treat violations as a material breach of these Terms.

7. Customer Content, Output, and Responsibility

7.1 Your Content and Instructions

You are responsible for the content you submit to the Service (including any personal data within API Content) and for ensuring you have all necessary rights, permissions, and lawful basis to submit such content.

7.2 Output and Reliability

AI-generated output may be incorrect, incomplete, or inappropriate. You are responsible for evaluating and validating output before using it, especially in high-stakes contexts.

You agree not to rely on the Service as the sole basis for decisions that could cause harm, including medical, legal, safety-critical, or regulatory decisions, unless you have implemented appropriate human review and controls.

7.3 Ownership and Licenses

As between the parties:

  • You retain any rights you have in your API Content.
  • Subject to your compliance with these Terms, you may use outputs returned by the Service for your internal business purposes and products/services, unless restricted by applicable law or third-party model license terms.
  • You grant Juice Factory a limited, non-exclusive license to process API Content solely to provide, secure, and maintain the Service and as otherwise permitted by these Terms and the Privacy Policy.

7.4 No Training on API Content

Juice Factory does not use API Content to train or improve foundation models.

8. Data Processing Terms

Note: This section constitutes the data processing terms between you (Controller) and Juice Factory (Processor) for API Content containing personal data, in accordance with GDPR Article 28.

8.1 Roles and Scope

  • Controller data: Account registration, billing, security logs, and portal usage data — Juice Factory acts as data controller.
  • Processor data (API Content): Prompts, inputs, and outputs submitted via the API — Juice Factory acts as data processor on your behalf.

You determine the purposes and means of processing for API Content. Juice Factory processes API Content solely to provide the Service as instructed by you through API requests.

8.2 Processing Instructions

Juice Factory will:

  • Process API Content only according to your documented instructions (i.e., API requests)
  • Not process API Content for any other purpose, including training AI models
  • Ensure personnel with access are bound by confidentiality obligations
  • Implement appropriate technical and organizational security measures
  • Assist you in responding to data subject requests where technically feasible

8.3 Infrastructure and Data Location

All API Content is processed on Juice Factory's own infrastructure located in Sweden (EU/EEA). We do not use third-party cloud providers for inference processing. Your data does not leave our physical control during processing.

8.4 No Persistent Storage

By default, API Content is processed in memory and not persistently stored. Limited exceptions apply only when:

  • You explicitly use Portal Chat (conversation history stored, see Privacy Policy section 3.5)
  • Transient queueing is needed for request delivery (automatically purged)
  • Required for security incident investigation (access-restricted, time-limited)

8.5 Sub-processors

We use the following categories of sub-processors:

  • Payment processing: Stripe (for credit card payments) — processes billing data only, not API Content
  • Email delivery: Mailjet (for transactional emails) — processes email addresses only

No sub-processors have access to API Content. We will notify you of material changes to sub-processors via the portal.

8.6 Security Measures

We implement security measures appropriate to the risk, including:

  • Encryption in transit (TLS 1.2+) for all API communications
  • Network isolation and access controls for inference infrastructure
  • Authentication and authorization for all API access
  • Logging and monitoring for security events
  • Regular security assessments

8.7 Data Breach Notification

If we become aware of a personal data breach affecting API Content, we will notify you without undue delay (and in any event within 72 hours) with information necessary for you to fulfill your own notification obligations.

8.8 Deletion and Return

Upon termination of the Service or upon your request, we will delete API Content in our possession, except where retention is required by law. Since API Content is not persistently stored by default, deletion is automatic.

8.9 Audit Rights

Upon reasonable request and subject to confidentiality obligations, we will provide information necessary to demonstrate compliance with these data processing terms. For enterprise customers requiring formal audits, contact legal@juicefactory.ai.

8.10 Your Obligations

You represent and warrant that:

  • You have a lawful basis for processing any personal data submitted to the API
  • You have provided appropriate notices to data subjects where required
  • Your use of the Service complies with applicable data protection laws

9. Sub-processors and International Transfers

We may use vendors/sub-processors to provide the Service (e.g., infrastructure, monitoring, security, payment processing). Where required, we implement appropriate contractual safeguards (including SCCs for international transfers) as described in our Privacy Policy and DPA.

10. Security

We implement appropriate technical and organizational security measures, including encryption in transit and access controls. You are responsible for securing your systems, endpoints, credentials, and for implementing best practices such as key rotation and least privilege.

11. Billing, Credits, Taxes, and Payment

11.1 Prepaid Credits

The Service operates on a prepaid Credits system. You must maintain a positive balance to use the API. Unless otherwise stated in an order form:

  • Credits do not expire.
  • Prices and token conversion rules may vary by model and may change as described below.

11.2 Taxes

Fees are exclusive of applicable taxes (including VAT), unless expressly stated otherwise. You are responsible for taxes associated with your purchases, except where we are required to collect them.

11.3 Payment Processing

Payments may be processed by a third-party processor (e.g., Stripe). We do not store full payment card details.

11.4 Refunds

Payments are non-refundable except where required by law or expressly stated in writing by Juice Factory.

11.5 Price Changes

We may change pricing, model rates, and billing mechanics from time to time. Material changes will be communicated via the portal and/or email, and will apply prospectively.

12. Rate Limits and Service Protection

We may impose or modify rate limits, quotas, and usage restrictions to protect the Service and other customers. We may throttle, suspend, or block requests that appear abusive or that threaten security/reliability.

13. Service Availability; Maintenance

We strive to provide high availability but do not guarantee uninterrupted or error-free service. Planned maintenance may temporarily affect availability.

14. Intellectual Property and Documentation

The Service, Documentation, and all related intellectual property are owned by Juice Factory and/or its licensors. You receive a limited, non-exclusive, non-transferable license to access and use the Service and Documentation during the term, subject to these Terms.

You must not copy, modify, distribute, sell, or lease the Service or Documentation except as expressly permitted.

15. Confidentiality

If we share non-public information with you (e.g., roadmap, security details, pricing arrangements), you must keep it confidential and use it only to evaluate or use the Service. This does not apply to information that is public, independently developed, or lawfully obtained without confidentiality obligations.

16. Suspension and Termination

16.1 By You

You may terminate your account at any time via the portal settings, subject to any unpaid fees or contractual commitments in an order form.

16.2 By Us

We may suspend or terminate access immediately if:

  • You violate these Terms, the AUP, or applicable law
  • We suspect account compromise or misuse
  • Required to do so by law or to protect the Service, customers, or our rights

16.3 Effect of Termination

Upon termination:

  • Your right to use the Service ends.
  • Sections intended to survive will survive (including IP, confidentiality, disclaimers, liability limits, indemnities, and dispute terms).

17. Warranties and Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT OUTPUT WILL BE ACCURATE, COMPLETE, OR SUITABLE FOR ANY PARTICULAR USE.

18. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES.
  • OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO JUICE FACTORY FOR THE SERVICE IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow certain limitations; in such cases, limitations apply to the fullest extent permitted.

19. Indemnification

You will indemnify and hold harmless Juice Factory, its affiliates, and personnel from any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from:

  • Your API Content or your use of output
  • Your violation of these Terms or applicable law
  • Alleged infringement of third-party rights caused by your inputs, instructions, or use of the Service

20. Export Controls and Sanctions

You may not use the Service in violation of export control or sanctions laws. You represent that you are not located in, controlled by, or a national/resident of a sanctioned jurisdiction where use is prohibited.

21. Changes to the Terms

We may update these Terms from time to time. If changes are material, we will notify you via email and/or portal notification. Continued use of the Service after the effective date of updated Terms constitutes acceptance.

22. Governing Law and Disputes

These Terms are governed by the laws of Sweden, excluding conflict of law principles. Any dispute arising out of or relating to these Terms will be finally resolved by the courts of Stockholm, Sweden, unless mandatory law provides otherwise.

23. Miscellaneous

  • Assignment: You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
  • Force Majeure: Neither party is liable for delays or failures due to events beyond reasonable control.
  • Severability: If any provision is invalid, the remaining provisions remain in effect.
  • Entire Agreement: These Terms, together with the Privacy Policy and DPA (if applicable), form the entire agreement regarding the Service, unless superseded by an order form signed by both parties.
  • No Waiver: Failure to enforce a provision is not a waiver.

24. Contact

For questions about these Terms: legal@juicefactory.ai

Privacy contact: privacy@juicefactory.ai

Juice Factory AB
Stockholm, Sweden

Juice Factory - Portal